Media Training London

Media Training

Television, radio and print interview training that delivers results

We believe the best way to learn is to do - so we balance instruction with heaps of practical experience in front of the camera and microphone, and in handling print interviews. Unlike many other media training courses, you will be practising with REAL presenters and newsmen in front of you – well-known TV faces, familiar radio voices and journalists with respected by-lines.

We give you practice in handling straightforward interviews, developing your skills in delivering key messages and honing your ability to deliver those vital 'soundbites'. Our one-to-one tuition will encourage clarity of thought and show how you can spot and seize opportunities to take the discussion into the right territory.

Then we move to tougher questioning, making you really think on your feet, and showing how you can challenge opponents successfully. We do all this to tight deadlines, just like a real broadcast interview. Your performance is analysed and appraised by our tutors, giving you plenty to think about before you try the next interview.

During the day you will be interviewed several times, both for radio and TV, with interviews 'on location' as well as in the studio and "down the line". By the end of the day you will know...

• what the media wants from you
• how to prepare beforehand
• how to get your key messages across
• how to relax and give your best
• how to make an impact in a TV interview
• how to formulate a snappy soundbite
• the pitfalls to avoid
• what not to do in a radio studio
• how to recognise a journalistic trap
• tricks of the trade

These are enormously important skills to master: the traditional media still wields immense influence.

But there's also a huge opportunity to promote your company or organisation to a wide audience through the new media as well as through TV, radio and print.

We can help you make the most of that opportunity.

The new, internet-based media offer fresh opportunities for you to get your message out there. This may seem a less challenging environment in which to control the direction of the debate. In reality it's nothing of the kind. The discussion on internet forums is every bit as rigorous as it is in the more established media. Increasingly this debate isn't going to be carried out via the written word but via video statements and video debates posted on websites.

Company spokespeople need to know how to make the most of this new dimension. Our courses include an explanation of the new media opportunities, how they can be harnessed, and the pitfalls to avoid.