Media Training London

Crisis & Reputation Management Courses

How to deal with the media in a corporate crisis and protect the brand

In a world of no secrets, reputations are on the line as never before. Tony Maguire will offer his immense experience to help you navigate this tricky area, which smart businesses already value as highly as the corporate brand.

With first-hand experience of crisis and reputation management, Tony Maguire is able to draw on his personal involvement in the successful handling of major news events, and his informed understanding of some of the infamous PR disasters.

You will discuss some of these, gaining insight into how a negative news event can easily become a total disaster for a brand's reputation. But you will learn how the media's strong negativity can be turned around, with the right answers, the right demeanour, and the right actions.

The course will include footage of interviews with some of the great spokespeople...and some of the others... in order to provide a lively debate and a clear understanding of the pitfalls.

You will also practise how to get the psychology of your response right, in front of the microphone and the TV camera.

Whatever the issue the rules remain the same but, too often, organisations overlook the simple things – such as short-changing employees or manipulating the message to fit different audiences.

A measurable commercial edge comes to those who are confident, honest and assured in handling probing questions. These key leadership attributes are not always found naturally in even the most successful or best-known leaders. Coaching, encouragement and practice in a secure learning environment can transform the performance of the individual, while building a tangible advantage for the organisations they lead.